The Bundesliga is gaining an increasing number of fans in Malaysia.

DFL Sports Enterprises and Malaysian TV provider Astro extend deal to 2015

Following the Sportel Asia exhibition in Hong Kong (16-18 March), one of the most important of its kind in Asia, DFL Sports Enterprises and Malaysian Pay TV network Astro have agreed to extend the long-standing partnership between the Bundesliga and Astro for another three seasons. A verbal agreement has been reached by both parties and a written contract is likely to be signed by the end of March.

Astro hold exclusive media rights to broadcast the Bundesliga in Malaysia and Brunei for the seasons 2012/13 to 2014/15. The exclusive contract applies to all media types, including television, internet and mobile phones. Astro have already been broadcasting the Bundesliga since the 2006/07 campaign. The satellite channel has around three million subscribers..

"We're delighted to be continuing our work with this strong and reliable partner for another three years," said Jörg Daubitzer, Managing Director of DFL Sports Enterprises. He went on to explain how Asia has become one of the most important markets in the business of television rights, especially now that many players from the region are now active in the Bundesliga.

"The swift agreement on a new licensing deal with Astro is a great display of faith in the Bundesliga and once again emphasises its increased international standing," added Daubitzer.

Source: Bundeliga Malaysia